Field of Visions series - Episode 4 - Understanding the role you play in your customer' lives
Update: 2022-10-31
Description
In this episode join Benoit Soucaret, Niyi Duro-Emanuel, and Pete Markey as they explore the importance of understanding how your brand is perceived in your consumer's mind, and how to use data creatively to enhance the customer experience.
In this episode we will cover:
- What does customer experience mean to you?
- Reaching emotional engagement and commitment among customers
- Matching customers' values and the role of community
- Employee Experience (EX) vs Customer Experience (CX) across touchpoints and devices
- Using data creatively to enhance the customer experience
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