Fixing one of marketing's dirtiest habits
Description
Product sampling has often been maligned as one of marketing's dirtiest habits – simply palm off your samples to whoever you can find and call it a day.
However, on this episode of the Performance Marketing Unlocked podcast, Matthew Huntly, co-founder and CEO of Sampl, explains exactly how the practice has modernised and why the digital-first reinvention of Sampling is one of the best kept secrets for advertisers to leverage ahead of 2026.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
What happened to product sampling's reputation? (1:47 )
Digital sampling in action (17:43 )
PMW's Resell Me a Pen Challenge (29:27 )
~ Further reading ~
‘Digital sampling is a great way for brands to get data’: Q&A with Matthew Huntly, Sampl
Top 5 adtech tools this week: VideoAmp, Hightouch, Sampl, DoubleVerify, and Unilever
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