From Boring to Brilliant: How Neoday is Reinventing Loyalty with Gamification and Psychology
Update: 2025-07-08
Description
On Episode 60 of the Loyalty Leaders Podcast, Nik Laming chats with Kim van der Zande, CCO of Neoday, at Loyalty Summit London.
They explore how Neoday is using psychology, gamification, and AI to drive short-term R.O.I. and long-term engagement, transforming loyalty into a powerful revenue engine. Kim also shares how AI and machine learning are enabling individualized challenges that stretch customer behavior without relying on broad segments.
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