KM MALTA AIRLINES: FAIRNESS & TRANSPARENCY IN LOYALTY PROGRAMS
Update: 2025-06-25
Description
In Episode 58, Phil Rubin caught up with Oliver Ross, Head of Loyalty at KM Malta Airlines, at the London Loyalty Summit, to talk about Europe's newest flag carrier, the advantage of being a small carrier, transparency in loyalty, and ensuring members understand the value of accrual and a program's value proposition.
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