From Legacy to Leadership: The Evolution of Loyalty in Airlines with LPS & AWS
Update: 2025-08-19
Description
In this conversation, David Feldman discusses the challenges and advancements in loyalty technology with Christian Gerlich from Loyalty Partner Solutions and Massimo Morin from AWS. They explore the pain points of legacy systems in loyalty programs, the shift towards cloud solutions, and the operational advantages of modern platforms like LPS FLITE. The discussion also highlights real-world migration examples, particularly with Alaska Airlines, and the future of loyalty technology, including the integration of AI.
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