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SAS EuroBonus: Alliance Transition & Business Class Updates

SAS EuroBonus: Alliance Transition & Business Class Updates

Update: 2025-06-10

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In Episode 57, Founder of Loyalty Summit, Tommy Danielsen caught up with Aron Backström, Vice President Product & Loyalty at SAS, to talk about the EuroBonus transition to SkyTeam, the Friends with Benefits partnership with Scandic Hotels, and updates to lounges and business class.

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SAS EuroBonus: Alliance Transition & Business Class Updates

SAS EuroBonus: Alliance Transition & Business Class Updates