Email marketing still converts better than most digital channels, yet many businesses overlook this powerful tool because of misconceptions about its effectiveness or complexity. 

• Email is definitely not dead – it's been generating millions in revenue for over a decade
• DNS records (SPF, DKIM, DMARC) are now essential for good deliverability
• Different platforms serve different needs – MailChimp for beginners, Active Campaign for automation, GoHighLevel for all-in-one
• Lead magnets should provide genuine value worth at least a couple hundred dollars
• Perfectionism kills results – "good enough to get it out there" is a winning philosophy
• Structure emails with curiosity in subject lines, a hook at the beginning, storytelling in the middle, and a clear CTA
• The 7-11-4 principle: prospects need 7 hours of content, seeing your message 11 times, across 4 channels

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