From Donuts to Digital: 1 Simple Idea to Build Stronger Referral Relationships
Update: 2025-10-02
Description
If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy.
In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers.
These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch.
Tune in to Discover:
- How education hubs create real value for referring providers
- What content to include in your portal (forms, instructions, guides, marketing materials)
- Why direct chat or follow-up features are game-changers
- How to track usage, optimize the experience, and show ROI
- Ideas for expanding into CE webinars and using the portal as a recurring touchpoint
- Simple ways to launch a portal without overcomplicating it
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