Understanding the New Era of Search for Medical Practices: AI and GEO Deep Dive
Description
This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI.
From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world examples, and actionable steps practices can take to stay ahead of the curve.
If you're wondering how to get your practice to show up in AI-generated answers, or if your website built in 2017 still cuts it, this is the episode for you.
Tune in to Discover:
- The difference between SEO, AEO (Answer Engine Optimization), and GEO
- Why AI-powered search is already changing how patients find providers
- How to structure your website for both humans and machines
- The content formats that perform best in AI summaries
- How to audit and prioritize pages to prepare for the AI shift
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