Smart Marketing Strategies for Independent Pharmacies in 2025
Update: 2025-04-03
Description
In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare’s drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.
Whether you’re a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.
Tune in to Discover:
- Why policy changes like Medicare’s drug pricing rules matter to you
- How to shift your messaging away from price and market around true differentiators instead
- Tips to control what you can control (like your storytelling strategy)
- How to use data to tell a better story
- Ways to leverage timely trends and “brand hijacking” for organic reach
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