Simple Fixes That Work: How to Turn Your Waiting Room Into a Marketing Tool
Update: 2025-05-29
Description
In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room.
From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience.
They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare.
Tune in to Discover:
- What patients really think while they wait
- How your waiting room impacts brand perception
- Design and psychology tips from other industries
- Why lobby videos and digital displays still work—when used right
- The power of marketing without saying a word
- Actionable ways to audit your spaces
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