DiscoverThe Brand HunchFrom briefs to the boardroom: A marketer's journey to CEO
From briefs to the boardroom: A marketer's journey to CEO

From briefs to the boardroom: A marketer's journey to CEO

Update: 2025-06-23
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In this episode of The Brand Hunch podcast we chat to Jennifer Vandekreeke, CEO at URBNSURF. Jennifer's career has centred around experiences and tourism, launching the Carnival Cruise Line business into Australasia and now pioneering the Australian surf park culture. With less than 5% of marketers in a CEO role, she shares her journey to the boardroom, how she now interrelates with marketing and what she'd do differently if she went back into a marketing role.
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From briefs to the boardroom: A marketer's journey to CEO

From briefs to the boardroom: A marketer's journey to CEO

Jennifer Vandekreeke, Lindsay Rogers