DiscoverBusiness Class Lounge by SearchPilot, hosted by Will CritchlowFrom internet marketer to CMO via eBay, The Guardian, Secret Escapes and now Wise.com - with Cian Weeresinghe
From internet marketer to CMO via eBay, The Guardian, Secret Escapes and now Wise.com - with Cian Weeresinghe

From internet marketer to CMO via eBay, The Guardian, Secret Escapes and now Wise.com - with Cian Weeresinghe

Update: 2023-01-31
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Will Critchlow interviews Cian Weeresinghe, Chief Marketing Officer at Wise.


I’ve actually known Cian since college, but it took us a little while to realise we had both ended up in internet marketing. Cian first got into digital at eBay - as one of a cohort of incredibly talented folks in the UK digital industry. That cohort are now scattered doing interesting things around the UK startup scene.


More recently, he ran growth at the Guardian after their massive domain migration in 2013, was CMO at cool travel company Secret Escapes, and is now CMO at Wise - formerly known as TransferWise - I guess he just can’t avoid being suckered in by big domain moves. I hope you enjoy my conversation with Cian.


This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.


The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.


If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.


You can email us at podcast@searchpilot.com to discuss anything you hear on the show.


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From internet marketer to CMO via eBay, The Guardian, Secret Escapes and now Wise.com - with Cian Weeresinghe

From internet marketer to CMO via eBay, The Guardian, Secret Escapes and now Wise.com - with Cian Weeresinghe