Smarter search strategies in a world of rising PPC costs
Description
Will Critchlow is joined by Kevin Gibbons, founder of ecommerce specialist agency Re:signal. Their wide-ranging conversation reveals key insights into ecommerce SEO, aligning paid and organic search efforts, and why specialisation matters more now than ever.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large ecommerce retailers take SEO from react mode to control mode. Stop trying to predict the future. Experiment to discover it.
If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.
You can email us at podcast@searchpilot.com to discuss anything you hear on the show.
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United States
