Lessons from having been a marketer at startups and big enterprises with positioning expert April Dunford
Description
Will Critchlow interviews April Dunford - positioning expert and author of Obviously Awesome
April is most well-known for her positioning work and her excellent book Obviously Awesome. Our conversation built on that and her experience in more general marketing roles at startups and in the enterprise. She’s done a million interviews about positioning, so I wanted to pick her brains about some different things. April is funny, incisive and engaging - if you like her advice, we highly recommend picking up a copy of her book.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
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