How to use finance as a marketing superpower with Ringier Group CMO Jes Scholz
Description
Will Critchlow interviews Jes Scholz, Group CMO at Ringier.
Jes has one of the most complicated CMO jobs I know off, with responsibilities spanning verticals, brands and markets. I’ll let her describe it because I don’t even know the full extent of it all.
She has an extremely strong SEO background, and has worked her way up to the group leadership level in a large organization. I have learned a lot from her writing and conference talks on SEO (including sharing a stage with her at SearchLove), but I’ve never had the chance to quiz her on leadership and management topics so it was a real pleasure to be able to do that.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.
If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.
You can email us at podcast@searchpilot.com to discuss anything you hear on the show.
Hosted on Acast. See acast.com/privacy for more information.
United States
