The hardest and most exciting job in search? SVP & GM, Search at Yahoo! Brian Provost shares his plans
Description
Will Critchlow interviews Brian Provost - SVP and GM, Search at Yahoo.
Brian has as deep an understanding of news and media SEO as anyone in the world, worked at Define Media Group with many of the largest media properties globally and then ran search strategy at CBS interactive and ViacomCBS. Since May 2022, he’s GM for all of search and SEO at Yahoo which is a huge job, but if anyone can do it, he can. The work’s exciting, but as you’ll hear, there are a few areas where I believe Brian is head and shoulders above pretty much everyone I’ve met and I’m excited to find out how he does them.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
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