Gen Z clichés. Coke cans with QR codes. Sydney Sweeney’s “great jeans.”
Update: 2025-07-31
Description
At first glance, they have nothing in common. But together, they reveal what every wine brand needs to know about understanding consumers, treating marketing as a growth engine, and why not all attention is good attention.
In this week’s episode:
- 1️⃣ Why generational theory can help—or hurt—marketers trying to understand their audience
- 2️⃣ How Coca‑Cola is proving marketing drives growth—even as sales volumes dip
- 3️⃣ And what not to copy from American Eagle’s viral Sydney Sweeney campaign
#MarketingStrategy #WineBusiness #BrandStrategy #DigitalMarketing #MarketingTips #WineryMarketing #MarketingForSmallBusiness #MarketingTrends #WineTok #DirectToConsumer #MarketingInsights #ContentMarketing #SmallBusinessMarketing #WineIndustry
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