DiscoverClub Conversations: A Marketing PodcastGoing Viral: How to Leverage User-Generated Content
Going Viral: How to Leverage User-Generated Content

Going Viral: How to Leverage User-Generated Content

Update: 2025-04-16
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This episode explores the power of User Generated Content (UGC) in marketing, discussing its definition, psychological impact, and effectiveness compared to traditional advertising. It highlights real-life examples of successful UGC campaigns, strategies for encouraging customer participation, the best platforms for leveraging UGC, and essential do's and don'ts for brands. The episode concludes with insights on tracking the ROI of UGC and emphasizes the importance of integrating customer voices into marketing strategies.

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Going Viral: How to Leverage User-Generated Content

Going Viral: How to Leverage User-Generated Content

Caleb Roche