The Importance of Market Research in Developing Marketing Strategies
Update: 2024-10-16
Description
In this episode, Caleb Roche and David Neill discuss the critical role of market research in business strategy. They explore the importance of understanding customer needs through buyer personas, the nuances of customer insights, and practical strategies for conducting effective market research. The conversation also highlights common pitfalls businesses face in research and emphasizes the need for curiosity and adaptability in understanding consumer behavior.
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