The Psychology of Marketing: Understanding Consumer Behavior
Update: 2025-01-22
Description
In this episode of Club Conversations, Caleb Roche delves into the psychology of marketing, emphasizing the importance of understanding consumer behavior to enhance marketing strategies. He discusses key psychological principles such as emotional triggers, scarcity, social proof, and reciprocity, and how they can be applied in practical marketing scenarios. The episode concludes with key takeaways on building trust and emotional connections with consumers.
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