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Thom Guerrero is a mortgage broker who owns 6 businesses and survived a head-on collision that should have killed him. After 2 years of recovery, he's building the Fuel conference to address what's missing in Central Valley's business culture.

He explains:

• Why the worst times in his life were when he made the most money

• How watching his dad's businesses destroy him shaped his approach to ownership

• The moment he realized he had $10,000/month in car payments while working 18-hour days

• Why social media created an epidemic of fake success for an entire generation

• The difference between being self-employed and being an actual owner

We cover:
(00:00 ) Intro

(01:31 ) The head-on collision story

(03:48 ) Choosing to sacrifice myself for my son

(04:59 ) Flatlined, almost lost both legs

(06:13 ) Life crawled before my eyes

(08:04 ) Experimental treatment saved my leg

(10:44 ) Why I stopped hitting snooze on opportunities

(12:44 ) Dad died when I was 18

(15:13 ) 2 to 6 businesses during recovery

(17:31 ) $200M CEO living quietly at local bar

(21:20 ) Dad groomed me since 4th grade

(22:15 ) Excel banking reports in elementary school

(26:25 ) Social media's fake success epidemic

(28:31 ) Son thinks YouTube isn't business

(30:13 ) Disney CEO picking up trash

(32:32 ) Inherited dad's disaster company at 19

(38:59 ) "He who dies with most toys wins"

(40:23 ) Millennials vs Boomers money mindset

(42:05 ) Ads

(44:23 ) Rising tide lifts all boats

(46:08 ) Servant leadership vs boss mentality

(50:55 ) Already paid for lesson - take it

(55:36 ) Vision board achievement = unhappy

(58:34 ) Ads

(59:11 ) Owner operator vs actual owner

(1:02:39 ) Fuel matters more than destination

(1:04:50 ) $10K/month garage wake-up call

(1:11:49 ) Worked every day including Christmas

(1:14:50 ) Panic attack changed everything

(1:17:51 ) I'm doctor, team are nurses

(1:21:09 ) Entrepreneur = NOT doing work

(1:23:59 ) Culture is quicksand

(1:27:20 ) "I don't make high producers"

(1:30:43 ) World-class leadership = holistic development

(1:33:12 ) Stop debating good leader - be one

Resources:
Thom's links:
Website:
Instagram:

YouTube:

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.