The Words That Will Make You Millions: How 1 Conversation Can Solve Any Problem & Change Everything. Learn how 1 book built a multi-million dollar brand and get 25 years of brand & business experience from the world's #1 expert on influence, Phil M Jones.

Meet @PhilMJonesUK ( @ExactlyWhattoSay), the bestselling author of "Exactly What To Say" and a global expert on the psychology of persuasion. Phil M Jones has trained over 2 million people worldwide and knows exactly what to say in any situation.

Stay tuned so you can enjoy the latest episodes wherever you go and never miss a single penny of information: https://www.breakingandbuildingleaders.com/subscribe

Attract more listings & clients with YouTube. Get a marketing team to help you grow: https://www.aimpactmedia.com/

Phil M Jones and I discuss:

(00:00 ) Intro - How words solve every problem in the world

(01:35 ) Why people should care about the words they say

(03:15 ) What separates top performers (hint: it's their word tracks)

(04:43 ) The missed conversations at big events

(05:26 ) Why Phil is known for "obnoxious prep"

(06:50 ) The musician approach to speaking on stage

(08:12 ) Ed Sheeran's power outage performance lesson

(10:00 ) How to keep falling in love with your work

(11:19 ) Why entrepreneurs get bored with what works

(12:45 ) Building a brand people will follow

(13:53 ) Creating an "infinity journey" beyond one product

(15:18 ) The Tabasco sauce business model

(17:38 ) Two critical questions for building a meaningful brand

(18:46 ) How to create 27 points of brand access

(20:14 ) Why perfect content creation fails

(21:32 ) The four areas of relentless brand focus

(22:27 ) Working on your future biography

(23:48 ) What Phil would change about the speaking industry

(25:27 ) Building long-term speaker relationships with organizations

(27:19 ) Phil's strategy to get paid three ways for speaking

(29:00 ) Why specialists beat generalists every time

(30:38 ) Breaking through "Sheehan's Wall" in branding

(32:14 ) Phil's unknown niche that funded his success

(34:12 ) When to add new businesses vs. staying focused

(35:48 ) The "cannot not do it" test for business expansion

(37:46 ) Why staying out of the way is Phil's biggest lesson

(39:45 ) HubSpot CEO's approach to reducing complexity

(41:23 ) Content maximization vs. content repurposing

(42:49 ) The truth about A-players and loyal B-players

(44:12 ) How Phil hires freelancers without interviews

(45:35 ) Why employees leave companies

(46:18 ) The future beyond expertise and information

(47:42 ) Structuring presentations like a DJ set

(50:00 ) Why Phil acquired a media company

(52:13 ) Live video vs. talking head content reach

(54:00 ) The emotional motorway breakdown story

(55:20 ) The question that changed Phil's life

(56:41 ) Finding your true success comparisons

(57:37 ) Navigating chaos as an entrepreneur

(58:59 ) Curiosity, empathy and action framework

Resources:

Phil's links:

Exactly What To Say

Website: https://exactlywhattosay.com/

YouTube: https://www.youtube.com/@ExactlyWhattoSay/

Instagram: https://www.instagram.com/exactlywhattosay/

Phil M Jones

Website: https://linktr.ee/philmjones

Instagram: https://www.instagram.com/philmjonesuk/

My Links:

📧 Newsletter: www.breakingandbuildingleaders.com/

🎙 Podcast: https://podcasters.spotify.com/pod/show/buildingbreakingleaders

🎥 YouTube: https://www.youtube.com/channel/UCBec7qai7oM_AWnFCMon7ng

🐣 Twitter: twitter.com/AndrewBayon

📸 Instagram: www.instagram.com/andrew_bayon/

🕺 TikTok: www.tiktok.com/@andrewbayon