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David and Alanna Garcia share how they built Evoke Realty from zero to $20 million in months, investing their 401K into growth while raising two kids. In this episode, the husband-wife duo reveals how free videography, radical accountability, and rejecting all outside investors created San Antonio's most sought-after boutique brokerage.

We cover:
(00:00 ) Intro
(01:18 ) The Future of Brokerages?
(02:14 ) Agents Reaching Out for Camaraderie
(03:54 ) What Agents Really Want
(06:42 ) Having Someone to Call Anytime
(07:41 ) How Video Built My Business
(08:00 ) Tapped Into Wife's 401K for Gary V Conference
(09:06 ) Life-Changing Conference Moment
(10:00 ) Why Videographer Became Employee #1
(16:48 ) Keeping Creative Talent From Leaving
(20:42 ) Hiring Videographers Outside Real Estate

(26:06 ) Agent Went 2M to 8M Using Videos

(27:50 ) Spanish Agent Closed Deal Day One
(37:44 ) Ads

(39:00 ) 90-Day Ninja Selling Transformation
(43:00 ) Morning Gratitude Changes Business
(44:28 ) Wake Up and Write Three Things
(45:41 ) No Part-Time Agents with Day Jobs
(50:00 ) Complacency Is a Disease
(51:02 ) Two Questions That Expose Bad Recruits
(53:16 ) Why Agents Switch - They're Lonely
(55:09 ) Family Culture vs Kill-or-Be-Killed
(56:07 ) Can't Just Hang Up on Women Agents
(59:06 ) Working with Your Spouse Successfully
(1:00:51 ) Can't Start Brokerage Without You
(1:03:33 ) Built Company in 30 Days While Pregnant
(1:06:51 ) Teams Must Be Fully Autonomous
(1:09:08 ) My Commissions Floated Brokerage 8 Months
(1:10:31 ) Property Management - Started with 5 Doors
(1:13:54 ) Turned Down Every Angel Investor
(1:17:55 ) Agents Busier Than Ever in Down Market

(1:19:20 ) $5 Million Closings in One Day
(1:20:09 ) Choosing Conferences That Make Money

(1:26:25 ) You have to be yourself on social media
(1:30:47 ) Consistency is key in social media
(1:31:04 ) Ads
(1:31:33 ) Hyperlocal content
(1:33:51 ) Own Your Neighborhood Strategy
(1:35:32 ) Content Strategy: Timely AND Timeless
(1:40:43 ) 50% Instagram, 25% Events, 25% Referrals
(1:42:11 ) Leaders Bring the Weather
(1:44:15 ) Everybody lives in the messy middle
(1:45:05 ) Bad Hires and Christmas Party Regrets
(1:46:27 ) Therapy and Cold Plunges
(1:46:56 ) Teaching Kids Work Equals Money
(1:50:23 ) 5 Year Old's Summer Internship
(1:52:17 ) Want to Fund Our Kids' Dreams
(1:52:33 ) Leadership Is Understanding People

Resources:
Alanna’s and David’s links
Website: https://realtyevoke.com/
Instagram:https://www.instagram.com/realtyevoke/
David Garcia: https://www.instagram.com/p/DFI-bMnSuP8/
Alanna D'Antonio Garcia: https://www.instagram.com/alannadant/
YouTube:https://www.youtube.com/@EvokeRealty

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.