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Amanda Elhassan reveals how she leveraged social media, hyperlocal focus, and real estate investments to transform her life from a debt-laden hairstylist to a top-producing agent selling over $50 million annually in Livermore, California.

She explains:

• How one pandemic video changed everything and took her from $10M to $50M in sales

• Why she lives by the "555 rule" for social media engagement

• The YouTube video that landed a high-end client in under 2 months

• How she bought her first home with $14K down while $50K in credit card debt

• Why she deliberately lived in an 1,100 sq ft home despite earning millions

We cover:
00:00 Intro

01:02 Hairstylist with $150K debt becomes $50M realtor

01:46 "I only have two hands" - Why hair couldn't pay the debt

02:22 Pregnant week before pandemic shutdown

02:57 First cringy videos with phone propped on books

04:10 Parents wanted her to be a lawyer, not hairstylist

04:25 Surgery fear: "What if I lost an arm?"

05:20 Why she stopped talking real estate in content

07:10 "I can't wait to meet clients - they're like me"

09:37 Every video talks to one person: "Ducky"

11:10 Target avatar: mid-30s, married, wants passive income

13:29 Won't work beyond 1-hour radius anymore

15:33 "I compete with the hungry new guy, not big dogs"

17:03 Uses AI for everything except what she controls

19:32 Won't let anyone else handle her DMs

20:56 3 marketing strategies that work

22:53 Talks to 30+ people daily in DMs

23:14 Wakes 45 minutes early just for Instagram

24:41 Restaurant DM strategy that starts conversations

25:48 The "555 Rule": 5 DMs, 5 comments, 5 connections

28:40 How she avoids doom scrolling

29:49 Instagram brought friendships with her heroes

32:18 Ads

33:50 $14 million in June with zero employees

39:37 Won't take two buyers wanting same criteria

42:52 : Hyperlocal mindset

45:16 "I'm delusional about taking over Livermore"

47:15 Why she's passionate about investing

48:44 First townhome: $14K down, $187K profit

50:07 HELOC strategy for Airbnbs making $2-4K/month

51:25 Ads

51:53 Advice for new graduates entering real estate

53:33 Books next vacation on last day of current one

55:22 What she wants for her daughters

57:01 "Am I setting my kids up for disappointment?"

58:47 "I want them to never leave me"

Resources:
Guest links:
Website:https://sellwithaeg.com/
Instagram:https://www.instagram.com/amandaelhassan/?hl=en

YouTube:https://www.youtube.com/channel/UCHDmNmPCstqrxPo_OVGyjLw/about

My Links:
📧 Newsletter: www.breakingandbuildingleaders.com/
🎙 Podcast: https://podcasters.spotify.com/pod/sh...
🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured
🐣 X: https://x.com/andrewbayon
📸 Instagram: www.instagram.com/andrew_bayon/
🕺 TikTok: www.tiktok.com/@andrewbayon

A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.