Seattle luxury real estate agent Maynard Wagner reveals how he built a 100-transaction team while working less, including taking 2-3 months off per year, maintaining a 9pm bedtime, and rejecting the "grind culture" that dominates real estate.

From his $10,000 MLS mistakes to his "Navy SEAL Team Six" approach with just 4 agents, Maynard breaks down why success isn't about hitting arbitrary numbers, but building a business that gives you freedom.

He shares candid insights on why some agents shouldn't "graduate" from Zillow, how ChatGPT transformed his business, and why buying a nice mattress was better than a new car for his performance.

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We cover:
00:00 Intro
01:18 Building to 100 Transactions in Seattle's Luxury Market
01:52 Why Rankings Don't Tell the Real Story
03:02 15-Year "Overnight Success" From Corporate to Real Estate
04:33 When Success Feels Like It's Never Enough
06:19 24 Homes a Year - Why Not More?
07:54 "What We Need" - The Dangerous Word
08:46 Am I in the "Messy Middle"?
09:50 He Stops at 3pm, Does 200 Million
11:17 Burnt Out at Ernst & Young
13:15 The Partner Track I Didn't Want
15:38 Navy SEAL Team Six Approach With 4 Agents
17:59 The $10,000 MLS Mistake Three Times
22:27 Extreme Ownership Changed Everything
24:22 2-3 Months Off Per Year Strategy
25:56 5 Support Staff to 4 Agents
27:19 6am Wake-Up, 9pm Bedtime
29:20 Fast Food Only Twice a Year Now
31:00 Why I Bought a Nice Mattress Instead of a Car
32:28 Ad Break
33:34 4am Wake-Ups for Swim Practice Had to Stop
35:56 "Graduate From Zillow"? He's Crushing It!
37:12 Let Each Agent Be Their Own Agent
39:07 The Silent Stalkers on Social Media
41:22 Learning CapCut Myself vs Outsourcing
42:15 People Hire You, Not Your Video
43:12 Stories Disappear in 24 Hours - Don't Worry
44:10 Going All-In on Neighborhood Tours
45:34 ISA Set 6 Appointments in 4 Days
46:45 Sisu Revealed Our Appointment Problem
46:46 Ad Break
47:49 We're Not a Robo-Calling Team
50:07 Top Lead Sources: Zillow, Past Clients, Sphere
50:31 Anything by Sharon Srivatsa Is Awesome
51:39 ChatGPT as My Assistant for Everything
52:07 Built My Own GPT for Neighborhood Scripts
53:02 Pay $20/Month, Skip Starbucks
54:14 AI = Less Thinking, More Doing
54:56 World-Class Leadership Is Purpose Every Morning

Resources:
Maynard's links:
Website:https://www.mwagnerhomes.com/about/Maynard-Wagner
Instagram:https://www.instagram.com/seattle_realtor_maynard/

YouTube:https://www.youtube.com/@wagnerrealestategroup7604

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A little about us:
- 10 years ago I made thousands of sales calls
- I was unfulfilled on the rollercoast of referral based sales
- I was overweight
- 7 years ago I spoke on stage at Curaytor about marketing
- I was the marketer for 5 top teams in the US spending several million on paid ads
- We were posting content on social but a little aimlessly
- Now we've generated well over $10 million in GCI directly from YouTube for agents
- Run many of the top YouTube channels from 0 to 50k in real estate
- Scaled the only hyper local newsletters across 50+ markets
- We grew our team at Knwn Local to 45 people
- We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience.

- Brand is one of the highest leverage things in business that scales your impact beyond you.
- Big visions often don't make sense to small-minded people.

If you want to have a greater impact, you'll have to make greater sacrifices.
My message: Don’t be well known, be Knwn well.
I'm pumped to help you grow & scale your business with this content.

DISCLAIMER:

Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success.

Your results may vary. Copyright © Knwn Local 2025

We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.