Discover the secrets of high-performance marketing in a fast-moving world with Aleisha McCall on The Black Box of Media Podcast. In this episode, marketing powerhouse Sarah Myers, General Manager of Audience and Marketing at REA Group, shares expert tips on unlocking growth potential and boosting profitability. Learn how to master platform-specific creative strategies, optimise ad budgets, and leverage cutting-edge AI innovations to achieve continuous success in an ever-changing landscape.

Gain actionable insights into smart targeting, maximising ROAS, and building a robust MarTech stack to drive business growth. Sarah reveals how her team navigates the challenges of personalisation at scale, harnessing billions of data points to deliver hyper-personalised experiences for 12 million monthly users. Whether you're a marketer, CMO, or business owner, this episode offers strategies to elevate your campaigns and deliver measurable results.

Stay ahead of the curve with proven techniques for creative execution, data-driven decision-making, and seamless integration of AI tools.

Ready to transform your marketing game? Subscribe now to The Black Box of Media Podcast and explore more episodes packed with actionable strategies for success. Keep pushing boundaries and making media work harder for you!

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CHAPTERS:

00:00 - Intro

02:06 - Platform First Creative Strategy

05:45 - Creating Efficiency Through the Marketing Funnel

06:56 - In-Campaign Creative Testing Techniques

11:05 - Maintaining Core Brand Essence in Marketing

13:18 - Payoffs from Marketing Technology Stack

17:25 - Innovative Strategies with Strong Foundations

19:25 - Must-Haves for Personalisation in Marketing

22:07 - AI Agents in Marketing

24:38 - Safe AI Adoption Strategies at REA

28:48 - Smarter Signals and Audience Segmentation

31:50 - Extracting Insights from Marketing Data

33:20 - Acquiring Talent and RMIT Partnership Insights

36:33 - Graduate Mentorship and Collaboration

38:00 - Mass Personalisation in Real Estate Marketing

42:30 - Driving Growth and Meeting Expectations

44:45 - Advice for Marketers on Data Segmentation

46:13 - Staying Inspired and Leading Effectively

50:32 - OUTRO

For more resources, click here for the podcast episode page.

And if you're ready to make your business work harder for you, schedule a Power Session with Black Box of Media host, Aleisha McCall. This 45-minute call will give you clear, custom strategies to grow your business fast.

Learn what drives high-performance media. Subscribe and visit The Black Box of Media page to start turning these insights into action.