Join Aleisha McCall and marketing expert Rosie Rissetto in Episode 02 of The Black Box of Media as they unlock high-performance media strategies designed to boost profitability and drive business growth.

Discover expert tips on balancing performance, brand, and innovation while mastering continuous optimisation strategies to make your ad budget work harder. Rosie shares invaluable insights from her extensive career, touching on ROAS benchmarks, smart targeting techniques, and how to win big in the attention economy.

This episode dives into actionable strategies for navigating the messy middle of the customer journey, building impactful campaigns, and fostering a test-and-learn mindset. From maximising agency partnerships to leveraging data-driven decisions while trusting intuition, this session is packed with proven techniques to fuel growth and enhance your media funnel.Whether you're a CMO, marketing manager, or business owner, this conversation delivers the tools you need to unlock growth potential and achieve measurable results.

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CHAPTERS:

00:00 - Intro

03:26 - Balancing Brand and Performance Strategies

07:14 - Winning the Attention Battle in Marketing

11:38 - Strategies for Success in the Messy Middle

14:44 - Data vs Instinct: Trusting Numbers and Gut Feelings

20:44 - Building a Test and Learn Culture in Business

24:34 - Maximising Agency Partnerships for Growth

27:56 - Importance of Website Optimisation for Media Performance

31:10 - The Impact of One Small Change on Marketing

34:00 - Staying Ahead of the Curve in Marketing Trends

37:30 - Key Takeaways from Rosie Risetto's Insights

38:07 - Outro