Discover expert tips to unlock AI for marketing success in this debut episode of "The Black Box of Media Podcast," hosted by Aleisha McCall. Featuring Liana Ling, a leading authority in online marketing, this episode dives into actionable strategies for integrating AI and automation into your business to optimise ad budgets, boost profitability, and improve ROAS. Learn how to approach AI confidently, streamline workflows, and leverage tools for smarter targeting and continuous optimisation.Liana shares her insights on creating efficient testing strategies, managing overwhelm, and setting up your CRM for seamless marketing automation.

Whether you’re a CMO, marketing manager, or business owner, this episode provides practical advice to unlock growth potential and achieve measurable results. Don’t miss Aleisha McCall’s expert guidance and Liana Ling’s cutting-edge strategies to transform your media advertising efforts.

Subscribe now for more game-changing insights and actionable strategies to drive business growth and stay ahead in the evolving world of AI and media.

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CHAPTERS:

00:00 - Welcome to the Blackbox of Media

01:18 - Introducing Liana Ling

03:27 - Approaching AI and Automation Strategies

09:04 - Testing Your AI Model Effectively

13:39 - AI Tools for Media Advertising and Lead Generation

19:20 - Overcoming AI Overwhelm: Getting Started

23:15 - Setting Up Your CRM for AI Integration

27:36 - Outro

28:25 - End of the Episode