Unlock the secrets to high-performance real estate marketing in this episode of The Black Box of Media Podcast, hosted by Aleisha McCall and featuring Trent Sutton, CMO of Harcourts International. This episode dives into expert tips and actionable strategies to unlock growth potential, boost profitability, and optimise your ad budget with a focus on smart targeting and continuous optimisation strategies.

Explore how Harcourts has doubled organic traffic, enhanced local SEO, and achieved faster property sales with higher returns using cutting-edge media advertising tactics. Trent shares insights on balancing brand and performance marketing, structuring high-performance teams, and leveraging data-driven strategies to maximise ROAS and business growth. Gain practical advice on navigating long purchase cycles, evolving attribution models, and creating value for your audience.

Whether you're a CMO, marketer, or business leader, this episode is packed with benchmarks and strategies to elevate your marketing game. Don’t miss this deep dive into the future of real estate marketing. Subscribe now for more expert insights and actionable takeaways!

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CHAPTERS:

00:00 - Welcome to the Black Box of Media

00:44 - Introducing Trent Sutton, CMO of Harcourts International

03:06 - Effective Marketing Strategies for Real Estate

04:56 - Importance of SEO in Real Estate Industry

07:20 - SEO vs Pay-to-Play: Finding the Right Balance

10:25 - Allocating Leads Across 1000 Offices

15:32 - Lessons Learned: Refining Marketing Approaches

19:41 - Data-Driven Decision Making in Marketing

20:40 - Understanding the Full Funnel Feedback Loop

23:20 - Engaging Consumers: From Passive to Active

27:20 - Justifying Brand Investment in Marketing

30:47 - Insights from the Compound Creativity Study

34:20 - Structuring High-Performing Marketing Teams

38:18 - Achieving Optimal Outcomes in Marketing

42:00 - Educating Businesses on Digital Media Strategies

45:30 - Overview of Harcourts Reach

52:10 - Marketing Attribution and Tracking Techniques

52:30 - Measuring Marketing Performance Across the Funnel

56:15 - Key Advice for Marketing Leaders in 2025

58:29 - Connecting with Trent Sutton Online

For more resources, click here to visit the podcast episode page.

And if you're ready to make your business work harder for you, schedule a Power Session with Black Box of Media host, Aleisha McCall. This 45-minute call will give you clear, custom strategies to grow your business fast.

Learn what drives high-performance media. Subscribe and visit The Black Box of Media page to start turning these insights into action.