Discover expert tips to unlock growth potential and scale your startup like a pro in Episode 03 of The Black Box of Media Podcast. Hosted by Aleisha McCall of Ultimate Edge Communications, this episode dives deep into the secrets behind scaling a business, boosting profitability, and competing against industry giants. Learn smart targeting techniques, actionable strategies for continuous optimisation, and the importance of strategic media investments to maximise ROAS and drive business growth.

Special guest Stephen Deveraux-Stanford, a renowned multi-business founder and disruptive brand builder, shares his journey of transforming Ivory Coat from a small-scale startup into an iconic household name. Gain insights into the "test and learn" approach, leveraging media to support distributors, and overcoming challenges with limited ad budgets. This episode is packed with practical advice and real-world benchmarks that will equip you to refine your strategies and achieve measurable results.

Whether you're a business owner, marketing manager, or entrepreneur, this conversation will inspire you to push boundaries and think differently about advertising and business growth. Don’t miss this opportunity to enhance your approach and stay ahead in competitive markets.If you found this valuable, subscribe for more high-impact conversations, share with your network, and leave a review. Stay tuned as we continue unlocking the black box of media with expert insights and strategies tailored for success.

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CHAPTERS:

00:00 - Welcome to the Black Box of Media

01:01 - Introducing Stephen Deveraux Stanford, Founder of Ivory Coat

03:16 - Key Milestones in Ivory Coat’s Journey

07:34 - Advice for First-Time Media Campaign Founders

10:06 - How Ivory Coat Started

11:13 - Building Confidence in Digital Marketing

18:20 - Approach to Testing and Learning

18:40 - Importance of Media and Advertising

21:55 - Importance of Sampling and First-Party Data

25:36 - Creating a Seamless Consumer Experience

27:38 - Using Media Advertising to Support Distributors

33:25 - Understanding Your Market and Product Winners

34:40 - Importance of a Feedback Loop

36:55 - Understanding Your Sales Process

40:41 - Failing Fast and Learning from It

45:20 - Competing with Industry Giants

48:11 - Summary of Key Takeaways

48:45 - OUTRO