Some businesses are built on pitch decks; others are forged in kennels at dawn. We sit with Kris Morrill, founder of Revolutionary Canine, to explore how a former gym owner scaled a two-location dog training company by betting on discipline, education, and a relentless focus on results that stick in real homes. The conversation ranges from the harsh summers of South Georgia to brisk Carolina mornings, and how climate, staffing, and live-animal care shape daily operations and culture in ways most entrepreneurs never see.

Kris breaks down the industry’s overlooked truth: great trainers fail when they can’t teach people. His growth came from mastering canine behavior and then translating it into clear steps owners can repeat under pressure. That owner education, paired with obsessive attention to detail, created consistent outcomes, fewer callbacks, and a steady stream of referrals. You’ll hear why he invests heavily in ongoing learning, how he hires for patience and punctuality, and why dogs demand calm, unemotional handling that reads their signals long before problems escalate.

We also dig into leadership and lifestyle. Holidays don’t pause for kennels, so Kris models the standard by filling gaps and keeping welfare first. He shares why he chooses passion over rigid plans, how he “backchains” from outcomes, and the story behind his “It will work” moment at the bank that set his trajectory. If you care about small business, pet training, or building a team that owns the mission, this story will give you practical takeaways on service, culture, and consistency.

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Guest contact info: 

kris@revolutionarycanine.com

revolutionarycanine.com 

Thanks for Listening. You may contact me or our team at https://billgilliland.biz/

All the best!
Bill

Thanks for listening. Please hit the subscribe button, leave us a 5 star review, and share this podcast. You can reach me at williamgilliland@actioncoach.com or at https://billgilliland.biz/

All the best!

Bill