How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha
Update: 2025-05-26
Description
Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale.
Hit PLAY to hear:
- 🩸 How one accidental discovery led to a booming eCommerce biz!
- ♻️ Ditch the guilt! Learn how sustainability can actually boost sales.
- 💰 Product expansion secrets: What to sell when you only sell ONE thing...
- 📣 The real deal on purpose-driven marketing (it's NOT what you think).
- 🌍 From India to the UK: Mastering eCommerce in totally different markets.
- 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision.
Key timestamps to dive straight in:
[06:28 ] UK-India eCommerce and Wholesale Business
[09:22 ] "Sustainability & Period Poverty Solutions"
[13:19 ] Cycle & Carbon Footprint App
[14:45 ] "Balancing Purpose and Product in Marketing"
[19:19 ] Listen to Ira’s Top Tips!
Full episode notes here: https://ecmp.info/544
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This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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