How CMOs can avoid marketing's greatest pitfalls
Description
Modern marketing is full of challenges, so much so, that leaders in the space often feel as if they are being set up to fail.
On this episode of the Performance Marketing Unlocked podcast, Paul Evans, founder and Chief Positioning Officer at V2RSION – a seasoned marketing specialist across brand, agency and client-side – offers marketing leaders a path through all of the industry muck.
This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.
~ Episode breakdown ~
How can marketing leaders can succeed in the face of so much pressure? (0:48 )
What channels do marketers young and old need to be leveraging? (14:50 )
~ Further reading ~
Havas Market’s Alex Walker on navigating adland in a time of ‘information overload’
How to demonstrate and increase advertising’s impact
CMOs losing customers due to martech failures
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