Last Updated on May 28, 2025 by Owen McGab Enaohwo























Having envisioned growing your business for so long, it can be disheartening when the moment you’ve been waiting for finally arrives, only to realize that you weren’t fully prepared. Juan Pablo Roscoe, co-founder and CEO of GDL Systems, faced this challenge as he attempted to scale his business but encountered significant bottlenecks due to inadequate documentation. Determined to overcome this obstacle, he took action and implemented SweetProcess, a workflow tool designed to streamline business operations. Three years later, he’s grateful for that decision, as he and his team continue to experience smooth operations, seamless training, and consistent service delivery, among other benefits.















Juan Pablo Roscoe, co-founder and CEO of GDL Systems













About GDL Systems







GDL Systems is a Mexico-based marketing agency that assists businesses with selling products online. It specializes in creating e-commerce websites using Shopify and helps clients list their products on Amazon and Mercado Libre, a major online marketplace in Mexico. With a team of account executives, developers, graphic designers, and administrative staff, GDL Systems offers customized services for the expanding e-commerce sector in Latin America.















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The Pain Point of Poor Documentation







Documenting business procedures is not a new practice for many companies; they usually have some form of documentation tool. Juan and his team used Google Docs initially, but it became unsustainable as they attempted to scale their operations, especially as there was no consistency across the organization due to ineffective documentation in Google Docs.







“It’s very complex… You must choose the right folder in the Google Drive structure and use that template to document the procedure… There are several steps you can fail. You can put a document in another folder and lose it,” Juan laments.







Documenting procedures in Google Docs was tedious, and retrieving information was a pain. Team members were overwhelmed by the system and didn’t use it much. Consequently, they often worked without standard procedures, which led to errors that affected service delivery consistency. Failing to address this issue could jeopardize the company’s existence.















How SweetProcess Improved Daily Operations at GDL Systems