Last Updated on October 6, 2025 by Owen McGab Enaohwo























At a Glance: The Impact of SweetProcess on Market JD









* Reduced time spent onboarding new employees.







* Built a foundation to support an 8x growth target in the next five years.







* Created a clear knowledge base to train new hires faster. 







* Stopped the cycle of repeating instructions for the same tasks. 























Rafi Arbel, President of Market JD















Market JD’s Journey to Discovering SweetProcess







When Market JD was created, it wasn’t just another marketing agency. It was born out of a real problem that needed to be fixed. 







Back in 2009, Rafi Arbel, a trial attorney, observed that the options available to law firms in terms of digital marketing were limited. The industry was dominated by large marketing brands that offered little personalization and delivered subpar results.







“We started because we saw that the available choices for lawyers to do internet marketing weren’t always so personalized,” Rafi recalls. “And really, we thought that the results were subpar for what they had to work with.”







That realization gave birth to Market JD, Inc., an integrated search agency dedicated to helping consumer law firms stand out online. Sixteen years later, Market JD has grown to a 50-person team providing clients with tailored strategies across search, paid media, AI-driven visibility, and digital channels.







Their mission is simple. They connect law firms to the clients who need them most.

















If you started your business because you knew you could do things better, you’ll relate to Rafi’s story.Now take the next step.

Document your processes with a free 14-day trial of SweetProcess.

















Watch the interview















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Strong Systems, but Something Was Missing







Like many scaling companies, Market JD had already invested heavily in systems. Their team used ClickUp to manage projects and workflows, from website development to campaign execution.







The process maps were detailed. When building a website, for example, Market JD tracked over 600 tasks from start to finish. Every step was templated in ClickUp, ensuring projects stayed on schedule.







So, when Rafi’s colleague Jeremy Wise suggested trying SweetProcess,