Last Updated on June 4, 2025 by Owen McGab Enaohwo

















Summary:







The Life Coach School is a B2C

company with 12 full-time employees in the personal development space. They

offer a monthly membership program that teaches clients how to coach

themselves, manage their minds, and control their thoughts to create the

results they want in their lives. They also have a coach certification program

for people who want to become life coaches themselves.







The company’s next big goal is to make $100 million in revenue by 2028. The Life Coach School was first established in 2007.















Highlights of Results The Life Coach School Got from Using SweetProcess:







* Cut down on wasted time and productivity loss.* Simplified training to the point where employees can train themselves.* Streamlined their detailed selling process for all products.















Listen to the audio interview:























Remote Working Remorse







Kimberly Job is the executive director of marketing and customer support of The Life Coach School.















She’s responsible for ensuring everything works smoothly in the company and nothing gets missed.







Their company of 12 full-time

employees works remotely, which at times has been the culprit of costly

obstacles and mistakes. Specifically, they’ve experienced challenges with

training new employees due to communication and a lack of formalized

procedures.







And since team members had a lot of

knowledge in their heads that wasn’t documented, if they left the company and

moved onto a new position, the processes left with the employee.







Further compounding the issue was a

high turnover rate. In a fast-paced industry like personal development, many

employees simply don’t survive, and again take whatever they learned with them

without passing it on. So Job found that they constantly had to recreate processes

that either should have already been documented or had left with a team member.







But the trials didn’t stop there.

The company started growing at a rapid pace, and they tried to keep up by

giving each employee more tasks. They would speak individually with each

employee, meet with them, and train them on new tasks but this did not solve

the underlying issues.















Looking for Solutions







Job was clear that something needed

to change. She recounts a scenario in which a new employee was hired, and The

Life Coach School owner Brooke Castillo told the new hire’s manager not to

communicate with him in any other way besides video.







That was the start of something new, as the company started creating process videos for every task. Videos were stored within Basecamp, where all processes were documented. Job says,







“Video processes were helpful because the information was repeatable without managers having to repeat instructions to employees over and over.”







This, in effect, was the biggest cost of trying to systemize the company.







But there were still some

difficulties with their new system’s infrastructure. For one, it required that

team members sit through five- to 10-minute videos for every process they...