Last Updated on May 28, 2025 by Owen McGab Enaohwo























The founder and chief evangelist officer at Interview Valet, a podcast interview marketing service, Tom Schwab, helps businesses get featured in podcast interviews to reach their target audience. 







Managing the podcast interviews from start to finish involves many moving pieces, and things could easily slip through the cracks. Tom is keen on streamlining his business operations to prevent setbacks. Having tried some tools to no avail, he eventually improved his business operations with SweetProcess. 







Not only did SweetProcess enhance the organization’s workflow, but it also made its employees more efficient at their jobs. Tom tells us all about the experience in this case study. 















Tom Schwab, Chief Evangelist Officer at Interview Valet













About Interview Valet







Interview Valet is a concierge-level podcast guest marketing service that helps people and brands leverage podcast interviews to promote their products and services. They help authors, brands, coaches, and consultants get featured on select podcast interviews.  







The Michigan-based organization offers a white-glove solution that handles everything about the podcast interview while the guest focuses on showing up and speaking. To help clients get the most out of their interviews, the company provides guest training and interview preparation ahead of their interviews. 















Watch the interview







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Listen to the audio interview































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The Pain Point of Tribal Knowledge







Tribal knowledge isn’t much of an issue when you have just a few employees in your company. Team members can ask their more experienced colleagues questions over their desks. But as your business grows and your staff base increases, sharing information over desks is no longer feasible. So, what happens when employees need to perform tasks they aren’t knowledgeable about? 







This was the problem that Tom experienced as he began to scale his business. Ensuring that his team members had the right information they needed at all times was a challenge.















“When you’re a company of one or two people, you don’t need a whole lot of processes. You just lean over and talk to the other person. But as we grew, the processes became more and more important, so we’re all doing the same thing. As we bring on team members, we can get them up to speed quicker and quicker,” Tom says. 















Tom and his team tried to document their processes in Google Docs and Asana to manage their growth,