Going from social media manager to director inside a Fortune 500 brand doesn’t happen by accident, and it definitely doesn’t happen by just “posting great content.” In this solo episode, I break down the real, behind-the-scenes playbook that helped me grow from a social media manager to Director of Social in just four years at a Fortune 500 company. This isn’t generic career advice. It’s an honest look at the strategy, credibility-building, internal politics, mistakes, and mindset shifts most people never talk about, but that actually determine whether you get promoted or stay stuck. If you’re a social or content leader trying to gain influence, earn a seat at the table, and move faster inside a big brand, this episode is your roadmap.

What You’ll Learn in This Episode:

• How to get strategic fast and align your work directly to business goals
• How to become the internal “expert” leaders trust and listen to
• Why reporting loudly (and smartly) matters more than you think
• How to build internal champions and navigate corporate politics without selling your soul
• How thinking bigger than “social” is what ultimately unlocks leadership opportunities

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Episode #40