How MOPs Leaders Will Drive the New Marketing Playbook
Description
In our first episode of Season 2, we explore how Marketing Operations teams are evolving from tactical executors to strategic enablers of the buyer’s journey experience. We'll discuss with Mike Rizzo and Darrell Alfonso how MOPs leaders can help their organizations move beyond traditional marketing playbooks to create more effective, customer-centric approaches. Drawing from their extensive experience and upcoming workshop, Mike and Darrell share practical frameworks and actionable advice for MOPs professionals looking to drive this transformation.
Darrell’s LinkedIn Post on MOPs Transformations: https://www.linkedin.com/posts/darrellalfonso_marketing-martech-marketingoperations-activity-7281670787105730560-NARY
Lead with Confidence: A Practical Workshop for Marketing Ops Mastery: https://marketingops.com/lead-with-confidence-a-practical-workshop-for-marketing-ops-mastery-with-darrell-alfonso/
MIKE RIZZO, FOUND & CEO @ MARKETINGOPS.COM
LinkedIn Profile https://www.linkedin.com/in/mikedrizzo/
DARRELL ALFONSO, DIR OF MARKETING STRATEGY & OPERATIONS @ INDEED
LinkedIn Profile https://www.linkedin.com/in/darrellalfonso/ i9o890o80oi
United States
