How Strategic Campaign Planning Transforms Marketing Teams
Update: 2025-03-14
Description
In this RevRoom episode, Kelly Santos of Intelex Technologies shares how strategic campaign planning transformed her marketing team from creating disconnected content pieces to developing integrated, buyer-aligned campaigns. She reveals how this process not only improved marketing outcomes but strengthened team dynamics by establishing clear roles and shared goals. Kelly's journey demonstrates that building a strong campaign foundation is essential before implementing advanced strategies like ABM, offering practical insights for marketing leaders trying to achieve more with constrained resources.
KELLY SANTOS, VP, DEMAND GENERATION AND FIELD MARKETING @ INTELEX
LinkedIn Profile https://www.linkedin.com/in/kellyjsantos/
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