Making Influencer Marketing Work for B2B
Update: 2025-06-10
Description
This episode of The RevRoom explores how B2B companies can successfully implement influencer marketing strategies, featuring insights from Madhav Bhandari of Storylane. The conversation traces Storylane's journey from complete beginners to running a successful B2B influencer program generating 700K monthly impressions. We unpack the challenges of building an influencer program without an established playbook, reveal their two-tiered approach to influencer types, and discuss how they measure success and integrate this channel with their broader marketing strategy.
Madhav Bhandari - VP of Marketing at Storylane
LinkedIn Profile https://www.linkedin.com/in/madhavbhandari/
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