The ABM-Customer Advocacy Alliance That Drives Revenue
Description
In this episode of The RevRoom, host Rachel Bryant speaks with David Coates and Ivonne Smith from Forter about their innovative approach to combining customer advocacy with account-based marketing. They share how their strategic partnership between teams has created a powerful growth engine that drives larger deals, faster closings, and creates a flywheel of customer advocates eager to help win new business. Through real-world examples and practical insights, they demonstrate how B2B organizations can implement similar approaches without massive budgets, instead focusing on creating authentic connections between prospects and successful customers.
David Coates - Customer Advocacy leader at Forter
LinkedIn Profile https://www.linkedin.com/in/david-coates-3596282/
Ivonne Smith - Director of ABX at Forter
LinkedIn Profile https://www.linkedin.com/in/ivonne-smith-4a5a533/
United States
