Part 1: From MQLs to Revenue - The Power of the MQA and a Buying Group Strategy
Description
Part 1 of 2
In this episode of the RevRoom, we explore the revolutionary shift from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs) and buying groups with Jeremy Schwartz from Palo Alto Networks. Jeremy shares his team's journey in transforming their marketing approach, breaking down traditional silos, and achieving measurable improvements in pipeline and revenue generation. This episode offers both strategic insights for leadership buy-in and tactical implementation guidance for B2B marketing teams considering this transition. This episode combines strategic vision with practical implementation details, backed by real data and results from a major enterprise implementation. It addresses both the "why" and the "how" of marketing transformation, making it valuable for both strategic leaders and tactical implementers.
JEREMY SCHWARTZ, SR. MANAGER, GLOBAL LEAD MANAGEMENT & STRATEGY @ PALO ALTO NETWORKS
LinkedIn Profile:https://www.linkedin.com/in/jeremysethschwartz/
United States
