How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market
Update: 2025-07-22
Description
How Oralucent Leveraged Insights from Google Ads to Refine Its Positioning and Disrupt the Dental Health Market
With Hans Kaspersetz, CEO of Oralucent
How can reimagining oral care and patient engagement disrupt a market?
In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device.
But this conversation isn’t just about oral care. It centers on what happens when product innovation, customer insights, and disciplined digital marketing converge to challenge the status quo.
With Hans Kaspersetz, CEO of Oralucent
How can reimagining oral care and patient engagement disrupt a market?
In this episode, I sit down with Hans Kaspersetz, CEO of Oralucent, to explore how his company is redefining a common consumer product—the toothbrush—into a wellness-driven, data-backed health device.
But this conversation isn’t just about oral care. It centers on what happens when product innovation, customer insights, and disciplined digital marketing converge to challenge the status quo.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
