Marketing to healthcare professionals: leveraging journals, associations, and social media
Update: 2025-08-29
Description
How can pharmaceutical and healthcare brands most effectively reach doctors, nurse practitioners, and physician assistants in the changing media landscape?
In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing.
In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing.
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