Transforming Healthcare Marketing with Storytelling that Connects
Update: 2025-09-26
Description
How can healthcare systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing?
In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthcare marketing.
In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthcare marketing.
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