How to Avoid Commodifying Your Offering

Update: 2024-09-11

Description

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing.

LINKS

"Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com

"Phase Your Client Engagements" 2Bobs episode

Comments

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How to Avoid Commodifying Your Offering

David C. Baker and Blair Enns

#box-pro-ellipsis-173651595014199{-webkit-line-clamp:2;}How to Avoid Commodifying Your Offering

How to Avoid Commodifying Your Offering

David C. Baker and Blair Enns

How to Avoid Commodifying Your Offering