How to Curate a Standout Wholesale Product Collection in 5 Steps

How to Curate a Standout Wholesale Product Collection in 5 Steps

Update: 2024-10-23
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Are you struggling to make the leap from direct-to-consumer sales to wholesaling your products to retailers? 

 

 

The challenge with this transition is that your wholesale product collection should look and feel a little different because you should be curating your collection with the retailer in mind. 

 

 

Today, I’m diving into the art of curating a wholesale product collection with my top 5 strategies. We get to the core of what makes retailers want to stock your items, how to use your past sales data to create new products, why you need to simplify your SKU’s, how to price your products for profit, and the importance of following market trends. 

 

 

So, if you are ready to transform your product lineup to attract retailers and ensure your brand stands on retailers' shelves then today’s episode is for you! 

 

 

Resources: 

 

How to wholesale your products effectively -  

https://andeehart.com/episode136/ 

 

How to use consumer market trends to build your product-based business - https://andeehart.com/episode113/ 

 

She Sells Wholesale Guided Course - https://andeehart.com/wholesale  

 

 

Episode Highlights: 

 

  • How to create a cohesive product line 


  • Iterating your products based on your best sellers 


  • Why you need to simplify your SKU’s and how many you should have 


  • Importance of different price points for diverse consumer appeal 


  • Why you should pay attention to market trends 

 

 

 

If you're a product maker looking to get your products on the shelves of retailers everywhere, I want to invite you to join my free challenge, five retailers in five days. I'll teach you everything you need to know to find and win your first five retail accounts. It's free, and you can join at https://andeehart.com/challenge

Check out my free online community for access to more sales tips, resources and business encouragement: https://www.facebook.com/groups/shesellsdifferently

Connect with me:

https://andeehart.com

Instagram - https://www.instagram.com/andeehart/

LinkedIn - https://www.linkedin.com/in/andeehart

Email – andee@andeehart.com

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How to Curate a Standout Wholesale Product Collection in 5 Steps

How to Curate a Standout Wholesale Product Collection in 5 Steps

Andee Hart