Tim Hughes, Founder of DLA Ignite. This speaker from the Demand Gen Summit discusses the best strategies on how to increase the results of your cold outreach. To stay current on our latest events, follow us on Linkedin.

Useful Timestamps:

1:31 - Author of “Social Selling”, available on Amazon.

3:30 - There is a changing landscape of sales and marketing, particularly focusing on the importance of social media and digital platforms.

7:03 - The average time spent on social media by individuals. 

9:23 - Build relationships, trust, and understand the business for competitive advantage in sales and marketing. 

10:26 - There’s a shift of clients to social media and the need for businesses to adapt to this change.

18:41 - Strategies are provided for securing meetings and the importance of a unique LinkedIn summary title.

24:39 - The role of conversations in creating sales and the impact of LinkedIn activities on one's network. 

28:15 - Discussion on demand generation methods, social selling methodology, and data-driven insights on cold outreach effectiveness

30:44 - Presentation of data on the response to cold outreach and the effectiveness of different strategies, including insights from 10 months of data collection.

32:59 - Closing Remarks.